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Privacy Notice

With this Privacy Notice we, EthonAI AG (hereinafter EthonAI, we or us), describe how we collect and further process personal data. This Privacy Notice is not necessarily a comprehensive description of our data processing. It is possible that other privacy notices or General Terms and Conditions or similar documents are applicable to specific circumstances. 

The term “personal data” in this Privacy Notice to shall mean any information that identifies, or could reasonably be used to identify any natural person. 

If you provide us with personal data of other persons (such as family members, work colleagues), please make sure the respective persons are aware of this Privacy Notice and only provide us with their data if you are allowed to do so and such personal data is correct. 

This Privacy Notice is aligned with the Swiss Data Protection Act («DPA») and the EU General Data Protection Regulation («GDPR»). However, the application of these laws depends on each individual case.

The “controller” of data processing as described in this Privacy Notice (i.e. the responsible person) is:

1. Controller

EthonAI AG
Förrlibuckstrasse 30
8005 Zürich

Our representative in the EEA according to art. 27 GDPR is:

VGS Datenschutzpartner GmbH
Am Kaiserkai 69
20457 Hamburg

2. Collection and Processing of Personal Data

We primarily process personal data that we obtain from our customers (or their employees) and other business partners as well as other individuals in the context of our business relationships with them, from our employees (including former, temporary and future, and also externals working on site), applicants and other interested parties or that we collect from users when operating our websites, applications/software. 

Insofar as it is permitted to us, we obtain certain personal data from publicly accessible sources (e.g., debt registers, land registries, commercial registers, press, internet), from authorities or other third parties (such as e.g., credit rating agencies, list brokers). Apart from data you provided to us directly, the categories of data we receive about you from third parties include, but are not limited to, information from public registers, data received in connection with administrative or court proceedings, information in connection with your professional role and activities (e.g., in order to conclude and carry out contracts with your employer), information about you in correspondence and discussions with third parties, credit rating information (if we conduct business activities with you personally), information about you given to us by individuals associated with you (family, consultants, legal representatives, etc.) in order to conclude or process contracts with you or with your involvement (e.g. references, your delivery-address, powers of attorney), information regarding legal regulations such as anti-money laundering and export restrictions, bank details, information regarding insurances, our distributors and other business partners for the purpose of ordering or delivering services to you or by you (e.g., payments made, previous purchases), information about you found in the media or internet (insofar as indicated in the specific case, e.g. in connection with job applications, media reviews, marketing/sales, etc.), your address and any interests and other socio-demographic data (for marketing purposes), data in connection with your use of our websites (e.g., IP address, MAC address of your smartphone or computers, information regarding your device and settings, cookies, date and time of your visit, sites and content retrieved, applications used, referring website, localization data). 

3. Purpose of Data Processing and Legal Grounds

We primarily use collected data in order to conclude and process contracts with our customers and business partners, in particular in connection with the development of software and the provision of services in the field of information and communication technology to our customers and the procurement of products and services from our suppliers and subcontractors, as well as in order to comply with our domestic and foreign legal obligations. You may be affected by our data processing in your capacity as an employee of such a customer or business partner. 

In addition, in line with applicable law and where appropriate, we may process your personal data and personal data of third parties for the following purposes, which are in our (or, as the case may be, any third parties’) legitimate interest, such as: 

  • communication and processing of requests (e.g., employees, customers, interested parties, media inquiries, etc.);
  • customer relationship management (e.g. communication with customers, customer contracts);
  • finance and accounting, audit;
  • an employee’s suitability for the job (recruiting, e.g. clarifications in connection with job applications, job interviews, contract negotiations);
  • the performance of the employment contract (human resources administration, e.g. salary, bonus, vacations and expenses, insurance, taxes);
  • providing and developing our products, services and websites, applications/software and other platforms, on which we are active; 
  • review and optimization of procedures regarding needs assessment for the purpose of direct customer approach as well as obtaining personal data from publicly accessible sources for customer acquisition;
  • advertisement and marketing (including organizing events, newsletters), provided that you have not objected to the use of your data for this purpose (if you are part of our customer base and you receive our advertisement, you may object at any time); 
  • market and opinion research, media surveillance; 
  • asserting legal claims and defense in legal disputes and official proceedings; 
  • prevention and investigation of criminal offences and other misconduct (e.g. conducting internal investigations, data analysis to combat fraud); 
  • ensuring our operation, including our IT, our websites, applications/software and other appliances; 
  • other measures to ensure the safety of our premises and facilities as well as protection of our employees and other individuals and assets owner by or entrusted to us (such as e.g. access controls, visitor logs, network and mail scanners); 
  • acquisition and sale of business divisions, companies or parts of companies and other corporate transactions and the transfer of personal data related thereto as well as measures for business management and compliance with legal and regulatory obligations as well as internal regulations of ethonAI. 

If you have given us your consent to process your personal data for certain purposes (for example when registering to receive newsletters or carrying out a background check), we will process your personal data within the scope of and based on this consent, unless we have another legal basis, provided that we require one. Consent given can be withdrawn at any time, but this does not affect data processed prior to withdrawal. 

4. Categories of data

We process various categories of data about you. The main categories of data are the following: 

  • For human resources administration: name, contact information, domicile, birthday, sex, civil status, language, nationality, identifiers (OASI number), employer, education and training, banking information, information on family and spouse, correspondence, contracts and contracts data, health data (diseases, allergies, disabilities, etc.);
  • For recruiting: name, title, contact information, domicile, birthday, sex, language, nationality, employer, education and training, data from CVs, correspondence;
  • For customer relationship management: name, title, contact information, domicile, language, employer, bookings, transactions, personal preferences, attendance at events, correspondence, contracts and contracts data;
  • For tracking in our software: name, title, language, personal preferences, correspondence, opt-ins and opt-outs, permanent cookies, login data, server logs, IP addresses, user activity (clicks, number of analyses, session duration, user comments in the application, profile picture);
  • For finance and accounting, audit: name, contact information, domicile, title, bookings, transactions, banking information, correspondence, contracts and contracts data;
  • For IT, telecommunications and security (website, market research): opt-ins and opt-outs, permanent cookies; server logs, IP addresses;
  • For marketing (including newsletter): name, title, contact information, language, employer, education and training, personal preferences, attendance at events, correspondence; contracts and contracts data; opt-ins and opt-outs; server logs; IP addresses;

5. Cookies Regarding the Use of our Website

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details about your visit. Please be aware that while this information may not be personally identifying by itself, it may be possible to use it in the event of attacks on our IT infrastructure or other possibly unauthorized or abusive use of our website and applications/software for the purpose of clarification and defense and, if necessary, in the context of criminal proceedings for identification and for civil and criminal proceedings against the persons.

We typically use “cookies” on our websites and applications/software, which allow for an identification of your browser or device. A cookie is a small text file that is sent to your computer and automatically saved by the web browser on your computer or mobile device, when you visit our website or install our applications/software. If you revisit our website or use our applications/software, we may recognize you, even if we do not know your identity. Besides cookies that are only used during a session and deleted after your visit of the website (“session cookies”), we may use cookies in order to save user configurations and other information for a certain time period (e.g., two years) (“permanent cookies”).

Notwithstanding the foregoing, you may configure your browser settings in a way that it rejects cookies, only saves them for one session or deletes them prematurely. Most browsers are preset to accept cookies. We use permanent cookies for the purpose of saving user configuration (e.g., language, automated log in), in order to understand how you use our services and content. Certain cookies are sent to you from us, others from business partners with which we collaborate. If you block cookies, it is possible that certain functions (such as, e.g., language settings) are no longer available to you. 

In accordance with applicable law, we may include visible and invisible image files in our newsletters and other marketing e-mails. If such image files are retrieved from our servers, we can determine whether and when you have opened the e-mail, so that we can measure and better understand how you use our offers and customize them. You may disable this in your e-mail program, which will usually be a default setting.

By using our websites, applications/software and consenting to the receipt of newsletters and other marketing e-mails you agree to our use of such techniques. If you object, you must configure your browser or e-mail program accordingly or uninstall the applications/software, should the respective setting not be available.

We currently use the following service providers and advertising partners:

  • Google Analytics: Google Ireland Ltd. (located in Ireland) is the provider of the service «Google Analytics» and acts as our processor. Google Ireland relies on Google LLC (located in the United States) as its sub-processor (both «Google»). Google collects information about the behavior of visitors to our website (duration, page views, geographic region of access, etc.) through performance cookies (see above) and on this basis creates reports for us about the use of our website. We have configured the service so that the IP addresses of visitors are truncated by Google in Europe before forwarding them to the United States and then cannot be traced back. We have turned off the «Data sharing» option and the «Signals option». Although we can assume that the information we share with Google is not personal data for Google, it may be possible that Google may be able to draw conclusions about the identity of visitors based on the data collected, create personal profiles and link this data with the Google accounts of these individuals for its own purposes. In any event, if you consent to the use of Google Analytics, you expressly consent to any such processing, including the transfer of your personal data (in particular website and app usage, device information and unique IDs) to the United States and other countries. Information about data protection with Google Analytics can be found here and if you have a Google account, you can find more details about Google’s processing here.
  • Google AdSense: In addition to Google Analytics, we use Google AdSense. This is an advertising program of Google Ireland Ltd. Google AdSense uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Via a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, Google AdSense can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a Google Ads ad and later calls up the advertiser’s website with the same browser and buys something there. According to Google, Google Ads cookies do not contain any personal information. Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. Through the integration of Google Ads, Google receives the information that you have called up the relevant part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is the possibility that Google learns your IP address and stores it. Google’s privacy policy can be found here. Settings for personalized ads can be adjusted here.
  • LinkedIn: In order to measure the effectiveness of our advertising campaigns, we use “LinkedIn Insight Tag” of LinkedIn Ireland Unlimited Company (which belongs to Microsoft Corporation). This permanently stores a cookie on your device, which enables the collection of the following data, among others: IP address, device and browser properties, and page events (e.g. page views). This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 90 days. LinkedIn does not share any personal data with us but provides anonymized reports on website audience and ad success. You can find out more in LinkedIn’s privacy policy here. Members of LinkedIn can control the use of their personal data for advertising purposes in their account settings. To disable these functions on our website (even if you do not have a LinkedIn user account), click here.
  • Leadfeeder: We use the service Leadfeeder which is operated by Dealfront Group GmbH (Germany). Leadfeeder accesses the list of IP addresses of website visitors provided by Google Analytics in the analysis and links the list of IP addresses with information about the companies that can be found on the Internet under these IP addresses. Due to the shortening of the IP addresses of the website visitors, which is already carried out when using Google Analytics, a direct reference to a person is not established. A reference to a person may be presumed when reviewing the linked company information. For more information about Leadfeeder and the data collected, please see here. Information on Dealfront and conformity with the General Data Protection Regulation can be found here.

6. Social Networks

We may operate pages and other online presences («fan pages», «channels», «profiles», etc.) on social networks and other platforms operated by third parties and collect the data about you. We receive this data from you and from the platforms when you interact with us through our online presence (for example when you communicate with us, comment on our content or visit our online presence). At the same time, the platforms analyze your use of our online presences and combine this data with other data they have about you (for example about your behavior and preferences). They also process this data for their own purposes, in particular for marketing and market research purposes (for example to personalize advertising) and to manage their platforms (for example what content they show you) and, to that end, they act as separate controllers. 

We process this data for the purposes set out in Section3, in particular for communication, for marketing purposes (including advertising on these platforms) and for market research. We may disseminate content published by you (for example comments on an announcement), for example as part of our advertising on the platform or elsewhere. We or the operators of the platforms may also delete or restrict content from or about you in accordance with their terms of use (for example inappropriate comments). 

For further information on the processing of the platform operators, please refer to the privacy information of the relevant platforms. There you can also find out about the countries where they process your data, your rights of access and erasure of data and other data subjects rights and how you can exercise them or obtain further information. We currently use the following platforms:

  • LinkedIn at The provider is LinkedIn Ireland Unlimited Company, Dublin, Ireland. You can find more information on the data protection their data protection declaration. Some of your data will be transferred to the USA in the process. The processing of LinkedIn can be objected to here. Further settings can be made via the objection form. In connection with the operation of our LinkedIn profile, we use LinkedIn Page Analytics. We thus receive information about the use of our content. It helps us understand how our page is used and how to improve it. We have agreed our data protection responsibilities according to the joint controller addendum.

7. Tools

For our website, we also use the following tools:

  • Calendly: Calendly LLC, 115 E Main St., Ste A1B, Buford, GA 30518, USA. Its privacy policy can be found here. Information on Calendly’s GDPR-compliance can be found here and here. Information on Data Storage and International Transfer can be found here and information on Platform Security and Compliance here.
  • Dealfront: Dealfront Germany GmbH, Durlacher Allee 73, 76131 Karlsruhe, Germany. Its privacy policy can be found here. Information on Dealfront’s GDPR-compliance can be found here.
  • MailChimp: The Rocket Science Group LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA. MailChimp’s privacy policy can be found here.

Other tools we use include:

  • auth0: Okta Inc., Okta Headquarters North America, 100 First Street, San Francisco, CA 94105, USA. Its privacy policy can be found here. Information on auth0’s GDPR-compliance can be found here. Further Information on its data privacy and compliance can be found here, here and here, on security here.
  • Amazon Web Services: Amazon Web Services EMEA SRL, 38 avenue John F. Kennedy, L-1855, Luxemburg. Its privacy policy can be found here. Information on Amazon Web Services’ GDPR-compliance can be found here. Further information can be found here
  • DevCycle: Taplytics Inc. (dba “DevCycle”) at 504 Wellington St W, Toronto, ON M5V 1E3, Canada. Its privacy policy can be found here.
  • Google Cloud: Google Cloud EMEA Limited, Velasco, Clanwilliam Place, Dublin 2, Ireland. Its privacy notice can be found here. Further information can be found in the privacy resource center
  • Pipedrive: Pipedrive OU (Estonia), Mustamäe tee 3a, Tallinn, 10615 Estonia. Its privacy policy can be found here. Information on Pipedrive’s GDPR-compliance can be found here. Further information on privacy and security can be found here.
  • Recruitee: Recruitee B.V., Keizersgracht 313, 1016 EE Amsterdam, Netherlands. Its privacy policy can be found here. Information on Security and privacy can be found here, which includes information on GDPR-compliance, ISO 27001 certification, vulnerability disclosure program, and its security approach.
  • Xero: Xero (NZ) Limited, 19-23 Taranaki Street, Te Aro, Wellington 6011, New Zealand. Its privacy notice can be found here. Information on Xero’s GDPR-compliance can be found here. Further information on privacy can be found here.

8. Data Transfers

In the context of our business activities and in line with the purposes of the data processing set out in Section 3, we may transfer data to third parties, insofar as such a transfer is permitted and we deem it appropriate, in order for them to process data for us or, as the case may be, their own purposes. In particular, the following categories of recipients may be concerned:

  • our service providers (externally, such as e.g. banks, insurances, fiduciaries), including processors (such as e.g. IT providers, cloud storage service providers, recruiting software, CRM software);
  • dealers, suppliers, subcontractors and other business partners; 
  • customers; 
  • domestic and foreign authorities or courts; 
  • the media; 
  • the public, including users of our websites and social media; 
  • competitors, industry organizations, associations, organizations and other bodies;
  • acquirers or parties interested in the acquisition of business divisions, companies;
  • other parties in possible or pending legal proceedings.

together Recipients

9. Transfer of Data Abroad

Certain Recipients may be within Switzerland but they may be located in any country worldwide. In particular, you must anticipate your data to be transmitted to other countries in Europe, the European Economic Area (EEA), the USA, Canada and New Zealand where some our service providers are located. Some of our service providers use sub-processors that can be located in any country worldwide.

If a recipient is located in a country without adequate statutory data protection, we require the recipient to undertake to comply with data protection (for this purpose, we use the revised European Commission’s standard contractual clauses, which can be accessed here), unless the recipient is subject to a legally accepted set of rules to ensure data protection and unless we cannot rely on an exception. An exception may apply for example in case of legal proceedings abroad, but also in cases of overriding public interest or if the performance of a contract requires disclosure, if you have consented or if data has been made available generally by you and you have not objected against the processing.

10. Retention Periods for your Personal Data

We process and retain your personal data as long as required for the performance of our contractual obligation and compliance with legal obligations or other purposes pursued with the processing, i.e. for the duration of the entire business relationship (from the initiation, during the performance of the contract until it is terminated) as well as beyond this duration in accordance with legal retention and documentation obligations. Personal data may be retained for the period during which claims can be asserted against our company or insofar as we are otherwise legally obliged to do so or if legitimate business interests require further retention (e.g., for evidence and documentation purposes). As soon as your personal data are no longer required for the above-mentioned purposes, they will be deleted or anonymized, to the extent possible. In general, shorter retention periods of no more than twelve months apply for operational data (e.g., system logs). Application documents are being deleted after four months.

11. Data Security

We take appropriate security measures in order to maintain the required security of your personal data and ensure its confidentiality, integrity and availability, and to protect it against unauthorized or unlawful processing, and to mitigate the risk of loss, accidental alteration, unauthorized disclosure or access.

12. Obligation to Provide Personal Data to Us

In the context of our business relationship you must provide us with any personal data that is necessary for the conclusion and performance of a business relationship and the performance of our contractual obligations (as a rule, there is no statutory requirement to provide us with data). Without this information, we will usually not be able to enter into or carry out a contract with you (or the entity or person you represent). In addition, the website cannot be used unless certain information is disclosed to enable data traffic (e.g. IP address). 

13. Profiling and Automated Individual Decision-Making

We may partially process your personal data automatically with the aim of evaluating certain personal aspects (profiling). In particular, profiling allows us to inform and advise you about products possibly relevant for you more accurately. For this purpose, we may use evaluation tools that enable us to communicate with you and advertise you as required, including market and opinion research.

In establishing and carrying out a business relationship, we generally do not use any fully automated individual decision-making. Should we use such procedures in certain cases, we will inform you separately on this and advise you of your relevant rights if required by law.

14. Your Rights

In accordance with and as far as provided by applicable law, you have the right to access, rectification and erasure of your personal data, the right to restriction of processing or to object to our data processing, in particular for direct marketing purposes, for profiling carried out for direct marketing purposes and for other legitimate interests in processing in addition to right to receive certain personal data for transfer to another controller (data portability). Please note, however, that we reserve the right to enforce statutory restrictions on our part, for example if we are obliged to retain or process certain data, have an overriding interest (insofar as we may invoke such interests) or need the data for asserting claims. If exercising certain rights will incur costs on you, we will notify you thereof in advance. We have already informed you of the possibility to withdraw consent in Section 3 above. Please further note that the exercise of these rights may be in conflict with your contractual obligations and this may result in consequences such as premature contract termination or involve costs. If this is the case, we will inform you in advance unless it has already been contractually agreed upon. 

In general, exercising these rights requires that you are able to prove your identity (e.g., by a copy of identification documents where your identity is not evident otherwise or can be verified in another way). In order to assert these rights, please contact us at the addresses provided in Section 1 above. 

In addition, every data subject has the right to enforce his/her rights in court or to lodge a complaint with the competent data protection authority. The competent data protection authority of Switzerland is the Federal Data Protection and Information Commissioner ( You can find a list of authorities in the EEA here.

15. Amendments of this Privacy Notice

We may amend this Privacy Notice at any time without prior notice. The current version published on our website shall apply. 

Version effective as of September 1, 2023